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Soldiers at the Western Wall

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Sword2Shekel

Give once, Help twice 

Show appreciation to our soldiers and uplift their morale with your donation 

How can anyone decide which is more important: thanking soldiers or saving small businesses? We do both at once. We thank soldiers through saving small businesses. 

every dollar of your generous donation goes into high-value gift cards for our soldiers. These gift cards purchase merchandise from small businesses severely hurt by the war. 

Soldiers' boots

Soldiers Risking
Their Lives 

 When the Swords of Iron War erupted, they dropped everything to run to the front lines – and have spent months there. In the North, they hold the line and face daily rocket and suicide drone attacks. In Judea and Samaria, they keep violence at bay. In Gaza, they endanger themselves, searching door-to-door for Israel’s hostages and weeding out terrorists. 

Soldier sitting with a rifle

Businesses with No Customers 

Small business owners have been hit hard by the war. Businesses in both popular tourist locations and evacuated areas are trying to stay afloat by selling their goods and services in creative ways. But to no avail. After months of war, their debts are growing faster than their minimal sales. 

Whether it’s a restaurant, jewelry store or other small company, your donation directly helps business owners stay afloat with an influx of lifesaving cash. Your support from afar enables them to pay their rent, maintain employees and avoid surmounting debt. 

Closed restaurant

01

Ohad 

On October 7, Ohad left his wife and five children and put down the keys to his business to put on his uniform and take command of 100 soldiers entering Gaza. Closing the business was a difficult decision, but managing it from a warzone would be impossible. He put the Jewish people first. Now, after 4 months in Gaza, he is back and determined to rebuild the business he worked hard to create over the past five years: selling barbecue equipment to Israelis who love BBQs more than American tailgaters on Sundays. Ohad is a proud man and won’t take donations, so he lit up when he learned that Sword2Shekel purchases merchandise from stores to give to soldiers. He said, “I can name 10 soldiers who are struggling at home and could really use this pick-me-up.” 

A girl on the shoulders of a soldier

02

Artists' Colony Inn

The once-bustling Artist Colony in Tzfat is empty. Stores are closed and streets are deserted. The mom-and-pop proprietors of the Artist Colony Inn opened last June and hit gold. Their guests enjoyed staying there, and October promised to be their best month with the calendar full of reservations. That fell apart on October 7th. Rockets from Gaza were followed by rockets from Lebanon. Now tourists don’t visit and Israeli families are afraid to travel to Northern Israel. Yet the bills keep coming. The husband and wife have calculated when they will need to close for good if they don’t have customers to cover rent and expenses. This is the perfect opportunity to invite soldiers to stay there when they have a couple days off-duty. They can reunite with their wives and children, and together we can fill the Inn’s rooms with happy families. 

A sign on the wall

03

Chummus Shel Techina 

The three owners of Chummus Shel Techina were in Kfar Aza on October 7 when Hamas stormed the kibbutz. They hid for their lives. The owners and 3 children stayed in one bomb shelter for 36 terrifying hours listening to gunfire, explosions and Arabic outside the window. They were the last ones in the kibbutz to be saved. The army didn’t even think they were there because their house had been turned into a Hamas headquarters during that time. Another found out his father was kidnapped to Gaza– where he remains to this day. While the owners now work to get him back, they are also working to restart the businesses– their source of livelihood. But as the war rages on, and few tourists, the bills continue piling up much faster than any income. We visited their location in Nachlaot and purchased $8500 in gift cards to send to soldiers. This was more money than they’ve seen in four months, and it’s just for starters. We want to buy enough gift cards to keep all three locations open and send the gift cards to soldiers. While it’s an honor and privilege to help all of these businesses, Hummus Shel Techina seems to us more like a responsibility. 

Hummus restaurant

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Look who’s endorsing 

Rav Moshe Heinemann

Rav Moshe Heinemann, Av Beis Din of Kehilas Kodesh Agudas Yisroel, Baltimore, MD. “Everyone who gives to this organization can be assured that his donation will go to this purpose and will receive a blessing from Heaven for the important mitzvah that he has done.” 

Community rabbi

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